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| Credit: Nicholas R. Tanner |
In the bustling
industry of entertainment many people familiarize themselves with those in the
forefront. The artists, the models, the producers, the “chess pieces” of the
industry if you will. Often, the key players behind the scenes may go
unnoticed while they play a major role to the success of anyone pursuing a
career in the world of entertainment. One young, driven and hard-working
individual is the founder behind an up and coming marketing company, Nicholas
R. Tanner. A 30 year young self-made business man credits his drive to push his
business into full gear to the loss of his parents, Mr. and Mrs. Ernest Tanner. The Chattanooga, Tennessee native used his college background in Business
Management, as well as his role in a collegiate marketing and promotion company,
FAB 5 Entertainment to pursue a career in management.
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| Nicholas & Cassandra Tanner |
Spending almost ten years in hospitality
management with Hilton and IHG brands, Tanner Enterprises was brought into fruition
after the passing of Nicholas’ mother Mrs. Cassandra Tanner in July 2014.
According to Nicholas, “I came to the realization that life is to not be taken
for granted and I need to seize every opportunity as it comes, and with that
Tanner Enterprises was born.” Mr. Tanner also
states the inspiration behind Tanner Enterprises was to continue a successful
legacy that was created generations before himself. While the idea and plan was
in place, the actual drive and commitment behind this business venture would
not rocket until September 2015. It was the passing of Nicholas’ surviving
parent, Mr. Ernest Tanner that caused him to take his company seriously. Nicholas
states, “It was that exact moment, that I realized that life is too short and
God blessed me with an avenue to not only change my life, but the ones around
me as well.” The former standout and all-around athlete put his mind into full
gear and began working on his brand. To date, Mr. Tanner has been a part of the
marketing and advertising business for roughly eight years.
His break into developing a name
for himself came when Nicholas started as a freelance manager for Ashley
Jackson, highly known as Miss Minnie of Little Women: ATL fame. He is working
on becoming a household name with his management and marketing work of
several up and coming stars in a variety of fields. Nicholas credits the most
notoriety to his work in revitalizing the career of the former Love & Hip
Hop Atlanta cast member, Ashley Nicole. As the Tanner Enterprises motto states,
“We are young, fresh, innovative and of the now.” Nicholas gives credit to a
close friend for helping him focus on what Tanner Enterprises would stand for. “Tanner
Enterprises will always find the most innovative and creative ways to market,
manage and promote clients and their brands to the masses.”
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| Credit: Tanner Enterprises |
In addition to
creating and founding, Tanner Enterprises, Nicholas R. Tanner is the head of
Talent Scouting, Management, Marketing and Advertising. Imagine the size of the
plaque on his office door. While Tanner Enterprises is mainly a one-man
operation, Nicholas has begun working with one of the elite publicist in the
city of Atlanta. Alongside Melissa Fox of Fox Media & PR. The two have
formed a dynamic partnership that is sure to last for years to come. When asked
who his biggest career influence is, he states, “Melinda Santiago, is like the
female version of myself, just with an extensive rap sheet of success. We both
speak our minds and are very raw. Conversations with her are like talking to
(Albert) Einstein, the wisdom you gain couldn’t be paid for in five lifetimes.”
If given the opportunity to work
with three successful individuals from any business or platform, living or
deceased, Mr. Tanner states he would love to work with Andre Harrell, the Barry
Gordy of his lifetime as he calls him, as he has been a footnote in so many
successful people’s lives. Secondly, he would love to sit down and pick the
brain of Sean “Diddy” Combs, saying that he has always structured his business similar
to that of Diddy’s structure with music, fashion and sports. Using extensive
marketing and flashy, larger than life advertising. Finally, he would like to
work with Kanye West, whom he sees as inspiration due to his creativity and
ambition. “To go from making beats to the VP of his own company speaks for
itself.” If compared to an industry mogul, Mr. Tanner feels Tanner Enterprises
would be comparable to Andre Harrell and Uptown at the beginning of his
success, when he had all the assets but still had to travel the road to
success.
With the ever changing world of
technology, Nicholas isn’t stressed with the constant change or upgrade of the
world around us. While technology does post a threat to certain aspects of the
business that may be outdated, his goal is to simply stay ahead of the curve
and utilize every opportunity to advance the exposure and careers of his
clients, all while making Tanner Enterprises a household name. If there are
people with dreams of making a name for themselves, you can guarantee you will
see Tanner Enterprises in the midst. Nicholas is currently working to expand
his brand into Sports Management by Spring of 2018 as well as into Fashion by
2020, as he says, “As long as I stay focused on God’s direction, I openly
welcome any challenges that come my way. I have already crossed the two biggest
hurdles in my life, the loss of my parents, but challenges are a part of life
that help us build character.”
As for now, Nicholas’ goal is to
focus on the music and beauty industry, working with clients such as Bklu
Rollin, Sidney Starr and Ashley Nicole. Under the umbrella of Tanner
Enterprises is Tanner Music Group, one of the main focuses of Tanner
Enterprises. The goal is to put out great music, the type of music that appeals
to everyone and deals with real life issues and you can be assured, there is no
flexing or faking in the music that is released via TMG. With social media
being a breeding ground for drama and unnecessary beef, Nicholas’ sees the use
of social media as a great publicity tool. “There is going to be drama with or
without social media, however, the platform is greater because you can showcase
your talent and voice your opinions on a worldwide scale and while it can be
profitable to be unfiltered at times, it can also be bad for the brand.” Tanner
Enterprises is more than a business, it’s also a family, by enriching the lives
of his clients, he’s hoping to enrich the world by creating great products and responsible
role models.
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| Sidney Starr via Tanner Ent. |
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| Bklu Rollin via Tanner Ent. |
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| Ashley Nicole via Tanner Ent. |
Nicholas R. Tanner and Tanner
Enterprises is a brand and business to keep on your radar. Music, fashion,
sports and beauty are here to stay and you can bet your last dollar, where
there is business to be made, there will be Tanner Enterprises. In closing, Mr.
Tanner states that, “this industry is not for the faint of heart. While the
bright lights seem cool, the late nights alone are enough to break you,
remember to stay prayed up, stay focused and network, network, network.
Networking is your net worth. Lastly and most importantly, always remember to
invest in yourself.”
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| Credit: Nicholas R. Tanner |
To reach Mr. Tanner or for
booking/business information please use the following:
Phone: 770-309-5159
FB: @TannerMarketing1
IG: @tannermarketing
Twitter: @tannermarketing
Email: tanner.marketing.advertising@gmail.com
FB: @TannerMarketing1
IG: @tannermarketing
Twitter: @tannermarketing
Email: tanner.marketing.advertising@gmail.com
On behalf of Misses S.A.M.
™© and Misses S.A.M’s
Music Juice™©, we would like to thank Nicholas R. Tanner and Tanner Enterprises
for the opportunity to cover his brand. We look forward to working with TMG in
the future. Please remember all photos are property of Nicholas Tanner and
Tanner Enterprises, unless otherwise specified. This work is not to be
replicated without the proper written authorization of Misses S.A.M. ™© July 2, 2017 for publication via www.samsmusicjuice.blogspot.com
and by Nicholas R. Tanner on behalf of Tanner Enterprises. Any other
duplications without proper credit is considered fraudulent. Contact for Misses
S.A.M. for publication authorization: 1misses.sam@gmail.com
or fb @samsmusicjuice
